Tourism has been recognised as one of the industries that can help New Zealand through an economic recession.
At the Job Summit held in Auckland on Friday, one of the top twenty proposals was to put up a $60 million fighting fund to boost the New Zealand tourism industry.
The money would largely bolster Tourism New Zealand’s international marketing campaign from the current budget of $72 million. However, a national convention centre and issues around the cruise industry have also been identified as requiring some investment.
While details have yet to be worked through, the money would be in a contestable fund and would provide an opportunity for private sector partnerships to be established.
Tourism New Zealand Chief Executive George Hickton says it was critical that attendees at the Job Summit recognised the importance of tourism to the New Zealand economy and the country’s future.
"We will be working with the Ministry of Tourism to ensure we can develop this proposal as quickly as possible."
Mr Hickton said that while the world economic situation had slowed visitor numbers from long haul markets, there were still opportunities in the international markets and additional funding would ensure New Zealand was top of mind for potential visitors particularly in the next peak season - next summer.
At the Job Summit held in Auckland on Friday, one of the top twenty proposals was to put up a $60 million fighting fund to boost the New Zealand tourism industry.
The money would largely bolster Tourism New Zealand’s international marketing campaign from the current budget of $72 million. However, a national convention centre and issues around the cruise industry have also been identified as requiring some investment.
While details have yet to be worked through, the money would be in a contestable fund and would provide an opportunity for private sector partnerships to be established.
Tourism New Zealand Chief Executive George Hickton says it was critical that attendees at the Job Summit recognised the importance of tourism to the New Zealand economy and the country’s future.
"We will be working with the Ministry of Tourism to ensure we can develop this proposal as quickly as possible."
Mr Hickton said that while the world economic situation had slowed visitor numbers from long haul markets, there were still opportunities in the international markets and additional funding would ensure New Zealand was top of mind for potential visitors particularly in the next peak season - next summer.
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