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Thursday, October 29

Millions learn about New Zealand through Giant Rugby Ball promotion

New Zealand is getting huge interest from Japanese people a day after New Zealand ’s giant rugby ball was opened in Tokyo .

The opening of the rugby ball under the high profile Tokyo Tower site was covered by over 100 journalists from Japan ’s seven national television stations, five national newspapers and websites.

The television coverage has been viewed by an audience estimated to be well over 18 million, while the newspapers have a total readership of 20 million. The opening was the lead story on Yahoo’s Japanese site which has been viewed 90 million times.

The coverage caused a spike in Tourism New Zealand’s website for Japan , doubling the number of users from 1500 to 3000 today. Hundreds of locals queued to see the spectacular audio visual display inside the ball to learn more about New Zealand .