ADDITIONAL MONEY EXPECTED TO BRING 45,000 MORE VISITORS

Additional funding in China will go towards stimulating more outbound travel to New Zealand from Shanghai’s large and growing middle class, as well as developing the Beijing market.  

The additional investment will give New Zealand an opportunity to operate larger campaigns for longer in a market which shows considerable opportunities to develop.

Tourism New Zealand and Air New Zealand believe that New Zealand could make a much greater impact in the US market if New Zealand put in the right level of investment. 

“Tourism New Zealand and Air New Zealand have been working together on a plan for the US market for some time and this additional funding means we will shortly be able to announce further details of that project,” Mr Hickton said.

Other partner relationships will also be announced shortly now that the funding has been confirmed.

Some of the additional investment in marketing New Zealand will be put into new campaign work almost immediately to help bolster the peak summer season for the industry. 

“The additional funding will also allow Tourism New Zealand to continue marketing year-round in Australia and to look for further joint venture opportunities, particularly with Regional Tourism Organisation partners,” Mr Hickton said.