Major Bollywood production company Dharma Productions will film in Queenstown in late January, putting New Zealand on screen in front of as many as 150 million viewers.
The major feature film I Hate Luv Stories stars Bollywood heart-throb Imran Khan and the beautiful Sonam Kapoor. Due for release in May 2010, it has already been noted by Bollywood critics as a film to watch out for.
Tourism New Zealand ’s Acting Chief Executive Tim Hunter says the opportunity to showcase New Zealand and for media coverage in India is huge.
“The movie itself will attract a huge audience but the media surrounding the filming and the release will also present great opportunities for promoting New Zealand as a visitor destination,” he says.
During the filming in January, Tourism New Zealand will also be hosting Indian media who will follow the two lead actors as they participate in tourist activities in the Queenstown area.