Tourism New Zealand launched has just launched a new campaign (21 February) in Australia targeting families in the lead up to the April school holidays.
The two-week campaign is being run in conjunction with Pacific Blue and Blue Holidays.
Television and online advertising, which builds on recent early-bird ski advertising, will promote Pacific Blue/Blue Holidays packages to Auckland , Wellington and Christchurch .
Pacific Blue is also working with Regional Tourism Organisations (RTOs) to promote deals to the six gateway cities it flies into.
Tourism New Zealand Chief Executive Kevin Bowler says the joint activity will help keep New Zealand ’s profile high in Australia heading into autumn.