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Monday, February 8

SKI SEASON CAMPAIGN TARGETS AUSTRALIANS


Tourism New Zealand ’s new early-bird ski campaign targeting Australian skiers and snowboarders kicks off this Sunday.

Television commercials will run in Sydney and Brisbane for the next two weeks, encouraging keen skiers to get in quick and make bookings.

Tourism New Zealand Chief Executive Kevin Bowler says the early campaign aims to repeat last year’s success.

“Last year was the first year Tourism New Zealand and the industry went into market with an early ski campaign and we had a strong ski season, with the industry here reporting an influx of Australians on the slopes,” says Kevin Bowler.

Australia is the largest single international market for skiers and snow boarders into New Zealand . Last year approximately 70,000 Australians hit the slopes.

Australian holiday arrivals over the winter season of June, July and August for 2009 were up 28 per cent on the same three months of 2008 – it was the first year New Zealand had gone into Australia with ski ads as early as February.