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Wednesday, November 19

Interstellar Takes Flight At Chinese Box Office, Scoring 2D Record Launch In IMAX® With $6.7 Million


IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced that writer-director Christopher Nolan's Interstellar, from Warner Bros. Pictures and Paramount Pictures, opened in China to record-setting results, estimating $6.7 million from 174 IMAX® theatres in five-days, making it the highest grossing IMAX 2D title ever in the market.

Interstellar began its record IMAX debut in China with an opening day gross of $1.1 million, the highest IMAX 2D opening of all time locally, as well as a career-best debut in China for Nolan and the overall largest opening-day IMAX gross in November. The film also earned nearly $185,000 in midnight grosses from 159 IMAX theatres, which accounted for more than half of the film's total late-night gross in China.

"The record-setting launch in China reaffirms the power and efficacy of Christopher Nolan films and his connection with IMAX," saidGreg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. 

"After its powerhouse worldwide debut last weekend in IMAX — and now with China added so successfully to the mix — we couldn't be more excited about how we believeInterstellar will perform in our global network over its run."

Interstellar has grossed more than $49.3 million worldwide from 751 IMAX locations, including China. Domestically, the film so far has grossed an estimated $25.2 million on 368 IMAX theatres, while international IMAX totals have reached $24 million from 383 theatres.

Continuing the legacy begun by IMAX trailblazer Christopher Nolan and his use of the 15 perf 65mm IMAX® cameras in The Dark Knight and The Dark Knight Rises, more than an hour of Interstellar was shot using IMAX cameras. Exclusively in IMAX theatres, these sequences expand to fill the entire screen and will deliver unprecedented crispness and clarity and provide audiences with a truly cinematic and immersive experience.

Sequences of Interstellar shot in 35mm film have been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.  The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.