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Friday, August 15

Shell Invests in WOMAD for Two More Years


“Absolutely fantastic!” is how a delighted Suzanne Porter, Taranaki Arts Festival Trust (TAFT) CEO, describes the latest two year commitment from Shell New Zealand to the WOMAD NZ Festivals, Taranaki’s premiere music, arts and dance event.

“Once again Shell has proven its corporate commitment to this region’s growth and status as a major creative community in New Zealand by investing in the next two (2009,2010) WOMADs, ” says Ms Porter.

“I believe Shell New Zealand as a company understands the nature of partnership and the requisite need to ensure a measure of security for the future of these large events. With this type of solid support TAFT can continue to concentrate on producing financially successful outcomes and hugely popular festivals,” she says.

Rob Jager, Shell New Zealand Country Chair says: “Shell’s partnership with WOMAD is based on our belief that being a good neighbour is good for business, and supports our ongoing commitment to having a positive impact in the Taranaki region where we have been a proud and active member for over 50 years.”

“WOMAD’s values of creativity and diversity sit well with our values of creative technology and diversity of our people.”

At the height of summer WOMAD NZ brings to the Bowl of Brooklands and surrounding parks in New Plymouth some of the world’s best musicians for three days of music, arts, and dance. The previous four festivals have had a significantly positive economic impact on the Taranaki region generating $2.9 million directly into the economy.

Ms Porter is very happy with the financial success of WOMAD. “The flow on economic impact for the region is $6.4 million with a direct spend in festival production at around $1.21 million,” she says.

The WOMAD 2009 programme will be launched in late October.

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